How Much Does Website Redesign Cost? A Honest Pricing Guide for South African Businesses
Wondering how much a website redesign costs in South Africa? This guide breaks down real pricing, what affects the cost, and how to know when a redesign is worth the investment — so you can budget with confidence.
What Is a Website Redesign?
Before we talk numbers, it helps to understand what a website redesign actually involves. A redesign is not just changing your logo or updating a colour — it is a full overhaul of your website’s design, structure, content, and often its underlying technology. If you are new to this topic, read our detailed guide on what a website redesign is before diving into pricing.
A proper redesign touches everything from the visual layout and user experience to page speed, mobile responsiveness, and search engine optimisation. It is an investment in how your business presents itself online — and like most investments, the cost varies widely depending on what you need.
At 99Webiz, we offer affordable website redesign packages for South African small businesses — starting from a price that makes sense for your budget. Visit our website redesign service page to see what is included.
How Much Does a Website Redesign Cost in South Africa?
The honest answer is: it depends. But here is a realistic breakdown of what South African businesses typically pay for a website redesign, depending on who does the work and how complex the project is.
Website Redesign Cost Ranges in South Africa
- DIY redesign using a website builder (Wix, Squarespace): R0 – R500/month — you do the work, you are limited by the platform
- Freelance web designer: R3,000 – R15,000 once-off — quality varies greatly, choose carefully
- Small web design agency like 99Webiz: R4,999 – R25,000 once-off — professional result with support included
- Large digital agency: R30,000 – R150,000+ — suited to enterprise businesses with complex requirements
For most small and medium South African businesses, a professional redesign from a trusted local agency sits between R5,000 and R20,000 — and that investment typically pays for itself within months through improved conversions, better Google rankings, and a stronger first impression.
What Factors Affect the Cost of a Website Redesign?
No two website redesign projects are exactly the same. These are the main factors that will push the price up or bring it down when you are getting quotes from designers or agencies in South Africa.
1. The Size of Your Website
A five-page brochure website is far cheaper to redesign than a 50-page site with multiple service areas, a blog archive, and a contact form on every page. The more pages that need to be redesigned, written, and optimised, the higher the cost.
2. Whether You Need New Content or Just a New Design
If you already have strong written content and professional photos, your redesigner can focus purely on the visual and technical side. If you need new copywriting, photography, or a complete content strategy, expect to add R2,000 – R8,000 or more to the project cost.
3. Custom Design vs. a Premium Theme
A fully custom-coded design built from scratch costs significantly more than a well-configured premium WordPress theme. For most South African small businesses, a premium theme customised to your brand delivers excellent results at a fraction of the cost of a fully custom build.
4. Ecommerce Functionality
If your redesign includes adding an online store — or upgrading an existing one — expect additional costs for WooCommerce setup, payment gateway integration (PayFast, Peach Payments), and product page design. This can add R3,000 – R15,000 depending on the size of your catalogue.
5. SEO and Technical Setup
A redesign that includes proper on-page SEO setup, speed optimisation, XML sitemap submission, and Google Search Console configuration costs more than a simple visual refresh — but the long-term value far outweighs the additional investment.
6. Ongoing Hosting, Maintenance, and Support
Some agencies include hosting and ongoing support in their packages. Others charge separately. Always clarify what is included in the price you are quoted so you are not caught off guard by monthly fees after the redesign is complete.
Always ask for an itemised quote. A good web designer or agency will clearly explain what is included in their price — design, development, content, SEO setup, hosting, and support. If a quote seems unusually cheap, ask what has been left out.
DIY Redesign vs. Hiring a Professional Agency
Many South African business owners consider doing their own website redesign to save money. Here is an honest comparison to help you decide what makes sense for your situation.
DIY Website Redesign
Using a platform like Wix or a page builder like Elementor, you can redesign your own website for very little money. The trade-off is time — learning the tools, troubleshooting problems, and achieving a professional result takes far longer than most business owners expect. The end result often looks like a DIY job, which can undermine trust with potential customers.
Hiring a Freelance Designer
A freelancer can deliver a good result at a reasonable price — but the quality varies enormously. Always check their portfolio, ask for references, and confirm they include SEO setup, mobile testing, and a handover process. Freelancers can disappear after delivery, leaving you with no ongoing support.
Hiring a Professional Web Design Agency
An agency like 99Webiz brings a full team — designer, developer, and SEO specialist — to your project. You get a professional result, ongoing support, and a website that is built to perform, not just to look good. For most South African businesses, this is the option that delivers the best return on investment.
Ready to Redesign Your Website the Right Way?
Our website redesign service is designed specifically for South African small businesses — professional results at prices that make sense. No hidden fees, no disappearing act.
When Should You Redesign Your Website?
Knowing when to invest in a redesign is just as important as knowing how much it will cost. Our full guide on how often you should redesign your website covers this in detail, but here are the key signs it is time to act.
- Your website looks outdated compared to your competitors
- Your website is not mobile-friendly — it breaks or looks wrong on phones
- Your website loads slowly — more than three seconds on a standard connection
- Your website is not generating enquiries or leads despite getting traffic
- Your branding has changed and your website no longer reflects your business
- Your website was built more than three to five years ago
- Google is not ranking your pages because the site lacks proper SEO structure
Every month your outdated website is live, it is costing you customers. South African consumers judge businesses by their websites — a poor online presence signals a poor business, even if your actual product or service is excellent.
Why Redesigning Your Website Is Worth the Investment
A website redesign is not just a cosmetic exercise. Our guide on why you should redesign your website outlines the full business case, but the core reasons come down to three things: more visibility on Google, more trust from potential customers, and more conversions from the traffic you already have.
The Business Impact of a Professional Redesign
- A faster, SEO-optimised website ranks higher on Google — bringing you more free organic traffic
- A modern, professional design builds immediate trust with visitors who have never heard of you before
- A mobile-friendly website captures the majority of South African shoppers who browse on their phones
- A clear layout with strong calls to action converts more visitors into enquiries and sales
- A well-structured website is easier and cheaper to maintain and update over time
How to Plan Your Website Redesign
Rushing into a redesign without a clear plan is one of the most common mistakes South African business owners make — and it leads to wasted money, missed goals, and delays. Our complete guide on how to plan a website redesign walks you through the full process, but here are the key steps to get you started.
Define Your Goals Before You Start
What do you want your redesigned website to achieve? More enquiries? Better Google rankings? More online sales? Clear goals help you and your designer make the right decisions throughout the project — and give you a way to measure success after launch.
Audit What You Have
Before scrapping everything, review your existing website analytics. Which pages get the most traffic? Which pages have the highest bounce rate? Understanding what is working — and what is not — helps you make smarter redesign decisions.
Set a Realistic Budget
Use the pricing ranges in this guide as a starting point. Be honest about what you can afford, and prioritise the elements that will have the biggest impact on your business goals. A phased approach — redesign now, add features later — is a smart option if budget is tight.
How to Do a Website Redesign Step by Step
Once you have a plan and a budget, the actual redesign process follows a clear sequence. Our detailed guide on how to do a website redesign covers every step in full, but here is a high-level overview of what the process looks like when you work with a professional agency.
The Website Redesign Process at 99Webiz
- Discovery: We learn about your business, your goals, and your target audience
- Strategy: We plan the site structure, page layout, and SEO keyword targets
- Design: We create a visual design that reflects your brand and is optimised for conversion
- Development: We build the site on WordPress with speed, security, and mobile-first design
- Content: We migrate or create content, optimise page titles and meta descriptions, and set up internal linking
- Testing: We test on all major devices and browsers before going live
- Launch: We go live and submit your updated sitemap to Google Search Console
- Support: We remain available after launch for updates and questions
Want Us to Handle Your Redesign From Start to Finish?
We manage the entire website redesign process for South African businesses — strategy, design, development, SEO setup, and launch. You focus on running your business while we rebuild your online presence.
- Website redesign costs in South Africa range from R3,000 for a basic freelance job to R150,000+ for an enterprise agency project
- Most small and medium businesses get the best value from a professional agency in the R5,000 – R20,000 range
- Key cost factors include site size, content needs, custom design, ecommerce functionality, and SEO setup
- DIY redesigns save money upfront but often cost more in lost customers and missed opportunities
- If your site is more than three years old, not mobile-friendly, or not generating leads — it is time to redesign
- A well-planned redesign delivers measurable returns through better rankings, more trust, and higher conversions
- Always get an itemised quote and confirm what is included before signing with any designer or agency
